There are a few tips to optimize your site architecture for SEO success. These include: using a golden rule, creating content silos, and cross-linking contextally related pages. While site architecture can be tricky to perfect, it can be measured and adjusted as needed. Keeping these tips in mind can help you boost your website’s SEO performance. Let’s look at a few of the most important ones. Listed below are 15 of the most important ones:
Golden Rule: Satisfy User Intent
The first Golden Rule of Search Engine Optimization is to satisfy user intent. Most searchers have a specific intention and they are already familiar with the website’s content. For instance, if a searcher types in “buy a car,” he will most likely be looking for a car dealership or for a new tire. However, if a searcher searches for “buy a car,” he will be more likely to be looking for information about a brand, an e-commerce store, or a service. In this case, the Golden Rule is even more critical.
Leverage Hub Pages
Hub pages are an excellent way to link your content to other pages. The hub page acts as a table of contents, linking to other pages that address the visitor’s needs. A good site addresses visitor needs quickly and efficiently, which increases conversion rates and case volume. For this purpose, it is important to organize your content and identify topical gaps. By linking the hub page to other pages, you can create a logical hierarchy that makes analysis and navigation easier.
Hub pages are a great way to promote your content because they serve as pillars of content. Visitors to your site can easily search and find related articles through a hub page, while your content will be better optimized for the search engines. By creating hub pages, you’ll be making it easier for Google to find your content and promote your pages in searches. For example, a hub page for washing machines would target a broad term with 246,000 searches per month in the UK. Having a hub page for this broad term could be very profitable.
Create Content Silos
One of the most important SEO strategies is to create silos within your site architecture. These are separate pages for different categories on your site. Each silo should have a category page and at least five supporting pages, all of which link back to the category page. If you link your silos to one another, you will break up the all-inclusive structure of SEO silos and make the links easier for both human readers and bots to find.
Next, you’ll need to make sure that your menus reflect the silos. For example, if you’re using WordPress, category pages list all the blog posts within a category and link to individual posts. If you use categories to organize your content, you should link to these pages from internal links. Creating content silos is a vital SEO strategy, so make sure your website structure reinforces this strategy.
Cross-Link Contextually Related Pages
Use context to create compelling content. Include related links in the body of your content and in title and meta descriptions. Use content aggregators to display content related to the primary or secondary keyword target. Contextual links provide a context for topic coverage and provide an excellent related cross link for Google to evaluate. In addition, these links increase traffic and conversions. For more information, check out our guide on creating a compelling content architecture for SEO.
When creating a cross-link, choose a relevant page on the linking site. Then, choose the right anchor text. Anchor text is important for SEO and should match the target page’s SEO. You can also create a list of related pages, each with a relevant anchor text. Choose a keyword phrase that is relevant to the target page’s SEO. This will improve the SEO power of the cross-linked page.
Link High Authority to Destination Pages
When you are building your site architecture for SEO, link to high authority pages. Sites with high domain authority, like the Mayo Clinic, are important to Google. They usually receive a high amount of organic traffic and are therefore the best pages to link to. Also, sites with the gov.edu extensions are valuable. The key is to find a balance between these two factors. https://www.amazon.it/dp/B0B561H7DM
To link to high authority pages, start by identifying your best content. If you have a large amount of content, it may be simple to identify high-authority pages. Then, work through your pages and identify opportunities to gain more backlinks. Linking to important pages can boost their ranking. However, make sure you do not link to authority pages without any content related to them. Rather, link to your ‘power pages’ as part of your content strategy.
Smart Faceted Navigation
One way to improve the SEO of your website is to use Smart Faceted navigation. Faceted navigation enables users to filter products, brands, and categories by product attributes. When you use this approach, your website will be found in SERPs for search terms related to the products and services you offer. With this feature, you will eliminate the need for users to navigate through a variety of pages just to find what they are looking for. In addition, it will enhance your visitors’ shopping experience and increase your conversion rate.
One of the biggest drawbacks of using Smart Faceted navigation is that it can make your site hard to crawl. Google bots will spend a great deal of time on duplicate pages and may miss valuable information. It can also create a web page with an endless series of core URLs. This behavior is called a “spider trap” by Google. However, it is a highly effective way to improve your site’s SEO.
Leverage HTML Sitemaps
Creating HTML sitemaps is one way to provide a website with the proper search engine optimization (SEO) value. They guide users to the desired destination within your website, so they’re useful for both visitors and SEO. Sitemaps can also help people navigate through your site without difficulty. If your website has a large number of pages, creating an HTML sitemap is the best way to make it easier for your visitors to find the content they need.
You’ll want to be sure to include keywords in the sitemap, as these are used to improve rankings on Google and other search engines. Keyword-rich sitemaps can improve your search engine rankings because Google and other search engines use meta data tags to determine where they’re most relevant. Also, be sure to place the sitemap link in a visible area of your website, such as the footer. The sitemap cannot be automatically updated, so it’s a good idea to include it in a prominent location where users will be able to find it. https://www.podomatic.com/podcasts/backlinkboss-com
Link New Content More Prominently
Among the top SEO practices, internal linking is one of the most crucial. Internal links allow search engines to better understand your content, and they help the crawlers find individual pages. Especially without a sitemap, this tip is crucial. Listed below are some tips for internal linking. They will help your pages rank higher. Read on to discover some more of these tips. Here’s an example of a good internal linking structure: