When performing an SEO audit, it is essential to include the direction of your company’s online marketing strategy. If you want to speed up your website, you will need to ensure it loads as quickly as possible. Studies show that more than half of searchers will not wait more than three seconds to view your website. Not only does this reduce the user experience, but it will also negatively impact your rankings in search results. To find out how fast your site loads, use Google’s free PageSpeed Insights tool.
An SEO audit should include a comprehensive analysis of your competition. You should know how much organic traffic your competitors are generating, which keywords they are using, and how many links they have. You should also estimate the traffic your competitors get each month if you can. You should also include the number of pages linking to your website and your domain authority in your SEO audit. These metrics are important to see where you stand compared to your competitors.
Try a related keyword if your site isn’t ranking for a competitive term. Keywords that are related have a lower competition than broad keywords. If your competitors are ranking for a particular keyword, try using a tool like Ahrefs to see what you can do to improve your position. There are many options available, including keyword suggestion tools and competitor analysis. To stay ahead, it is important to understand the activities of each competitor.
An SEO audit will help you identify links that are not helping you rank. This is known as toxic links, and Google considers them attempts to manipulate search rankings. Using a Backlink Audit tool to check for these links is essential, especially if you’re just starting out. You can avoid negative effects on your site’s performance by identifying toxic links. If you’ve never used a Backlink Audit tool before, now’s the time to start.
The off-page ranking factors show the trustworthiness of your website, based on how many links point to your site. Linking to other sites with a high ranking will boost your website’s trustworthiness and credibility in the eyes of the search engines. You can use tools such as Google auto-suggest to find related keywords. Search results will also include meta descriptions and title tags. These elements should be optimized.